Georgia Tech's Audience Personas are fictional, generalized representations of target audiences that help to shed light on their needs, behaviors, and concerns.
We have compiled personas for some of our target audiences. Each persona is based on Institute research, vendor research, focus groups, surveys, and personal experiences.
Use these content maps to find out what information and content types meet the needs of each persona at the awareness, consideration, and decision stages.
In addition to knowing our personas' goals, we also need to understand their buying cycle. Learn what questions they have and how they find answers.