Promotional Inquires Include:

• Case studies.
• Profiles featuring Georgia Tech and the products or services that have been tested by the Institute.
• News releases announcing Georgia Tech’s usage of a particular product, vendor, or service.
• Video interviews requesting comments by Georgia Tech personnel.
• Company newsletters, online websites.

All promotional inquiries, including those for case study participation or testing activities, should be emailed to tracey.reeves@comm.gatech.edu for review on an individual basis.

As a public university, neither the Institute nor its employees are permitted to endorse private, commercial, or for-profit companies, services, vendors, or products. This policy is based on Georgia constitutional interpretations advising that providing an endorsement can appear as something of value and, as such, can be considered a gratuity.

In addition, the appearance of providing direct or implied endorsements can be interpreted as a particular legal relationship with a company. State agencies are not permitted to enter into joint ventures and partnerships and, as such, Georgia Tech must avoid these relationships.

The Institute is often required to bid out many contracts, and it should avoid appearing to act in a biased manner or in a manner that would create a conflict of interest.

Allowed:

• Statements of fact that the product or service is used.
• Reports stating the results of a product or service tested by the Institute.

Not Allowed:

• Statements or direct quotes from Georgia Tech employees providing an opinion or a review about a product or service used by the Institute.
• Usage of the Georgia Tech logo or official mark or image of a campus icon such as the Tech Tower, Ramblin' Wreck, Buzz, and others.

1. All promotional inquiries, including those for case study participation or testing activities, should be directed to Tracey Reeves at tracey.reeves@comm.gatech.edu for review.
2. Each request is evaluated on an individual basis.
   The Institute is not mandated to participate in these activities. Benefits to the Institute’s reputation will be weighed in each case, as will the time required by individuals who are asked to participate.
3. Any required release forms should be reviewed by the Office of Legal Affairs.
   Legal may be consulted for advice at any time during a review of the case study. The CIO/CTO should also review the material if the case study or other information involves technology, software, or a related service.