Planning a statewide or Georgia regional impact story?
Georgia Tech has harnessed its resources to provide opportunities for Georgians—creating thousands of jobs, investing millions in startup businesses, and advancing industry throughout the state. It is this local impact that we aim to amplify as a pillar of our brand narrative.
When planning content, consider storytelling angles that illustrate the Institute’s commitment to our state, and highlight local story interests.
When interviewing story subjects, capture the following types of information that speak to local or regional impact:
- Scholarships received by students in a town or community
- Hometown(s) of students profiled
- Locations of Georgia-based companies
- Outreach to K-12 teachers and students
- Applied innovation for community benefits
When sharing a planned story, identify the region of Georgia your story applies to. This is helpful for media relations outreach to local journalists.
Northeast Georgia (Toccoa)
Northwest Georgia (Rome)
Middle Georgia (Macon)
Coastal Plain (Savannah)
East Georgia (Augusta)
South Georgia (Valdosta)
West Georgia (Carrollton)
If your story has an impact on industries important to the state's economy, identify those sectors:
Bring your story to the campus Editorial Planning meeting.
- Submit your planned story via the Editorial Entry Form and select the appropriate regions in the Georgia Outreach dropdown menu.
- Join the weekly meeting of communicators across campus for Editorial Planning on Mondays at 11 a.m. and take the opportunity to share in advance with the campus community.
- If there is a strong community relations angle at a local level, coordinate with Institute Relations on how your story may be useful to our Community and Local Government Relations team.