We proudly serve as the voice of Georgia Tech.
We are the team accountable for creating and sharing the Georgia Tech narrative and brand identity to attract, engage, celebrate, and publicize all that the Institute offers to students, faculty, staff, alumni, donors, corporations, government officials, and partners.
Our Responsibilities
- Promote awareness of the Georgia Institute of Technology.
- Preserve the integrity of Georgia Tech’s brand image.
- Ensure consistency in messaging across all forms of communication.
- Develop and distribute Institute-level communications.
- Manage Georgia Tech’s visual identity.
- Host educational events on various communications and marketing topics.
Our Objectives
- Build awareness of Georgia Tech as a highly respected and highly ranked learning and research institution in Georgia by sharing stories locally, nationally, and globally.
- Create and maintain an engaged and informed campus community focused on transparency and ethics.
- Build and protect the reputation of Georgia Tech by sharing consistent and compelling messages, responding to questions, requests, and suggestions readily.
Our Team
As strategists, writers, artists, designers, digital experts, videographers, photographers, web developers, event specialists, and marketers, we work cross-functionally and collaborate with a campus-wide network of communicators.
Our team is made up of individuals focusing on these areas:
External Communications
Media Relations
Assists with media and public relations opportunities, direct communication messages, and serve as the official voice of the Institute during times of crisis.
Open Records
Responds to all requests for public records, in accordance with the Georgia Open Records Act.
Social Media
Manages the Institute’s flagship social media accounts and sets the strategies and standards for social accounts across campus.
Research, Academics, Campus and Culture Communications
These three teams report to the Associate Vice President of Research, Academics, and Campus and Culture Communications:
Campus Communications
Produces publications such as the Daily Digest and the Whistle, primarily for internal audiences.
Special Events and Protocol
Coordinates all Institute-level ceremonies — from Commencement to When the Whistle Blows.
Leadership Communications
Supports the President’s Office in developing written and verbal communications.
This team reports to the Assistant Vice President of Research Communications:
Research Communications
Apart from media relations representatives dedicated to writing research stories, this team is comprised of communicators responsible for provost-related material, as well as communications for EI2.
Strategic Marketing
This team produces a wide variety of multimedia collateral to promote the Institute’s mission and to share its many compelling stories. The Strategic Marketing team is made up of these three teams:
Client Relations and Project Management
Digital Strategy
Creative Strategy
Licensing
The Licensing and Trademarks team ensures the proper use of Tech’s trademarks, service marks, logos, and insignias.
Business Operations
The Information Technology and financial administration teams ensure the daily functionality of all groups within Institute Communications.
