In addition to knowing our personas' goals, we also need to understand their buying cycle. In other words: What questions do they have, and how are they finding the answers on their way to accomplishing their goals?
Mapping Content to the Buying Cycle
Use these content maps to find out what information and content types meet the needs of each persona at the awareness, consideration, and decision stages.
Prospective Audience Personas
Audience Personas are fictional, generalized representations of target audiences that help to shed light on their needs, behaviors, and concerns.