The Georgia Tech Social Media Team is responsible for overseeing the voice, content, and vision of the Institute’s flagship social media accounts. Additionally, the team establishes strategies and standards for social media presence across the entire campus.
Our primary focus is on compelling storytelling and meaningful engagement with our audience. We leverage data analytics to inform and refine our social media strategies, ensuring our content resonates and achieves optimal impact.
What We Offer
The Georgia Tech social media team offers comprehensive social media consultation services to campus communicators. These consultations, available both virtually and in person, cover a wide array of topics, from "Social Media Best Practices" to "Tips for Opening a New Social Media Account." Our comprehensive Social Media Guide (Georgia Tech login required) covers similar topics to facilitate consistent, meaningful connections with our audiences.
Additionally, the Georgia Tech social media team facilitates collaborative opportunities through initiatives such as Instagram Takeovers and Instagram Collaboration posts.
Social Media Council
The Georgia Tech Social Media Council is comprised of representatives from across the institution who provide guidance on social media best practices and the most effective use of this powerful tool.
It provides recommendations regarding channel selection, content development, usability, accessibility, security, legal concerns, and other areas related to developing, implementing, managing, evaluating, and improving the use of social media.
Through such recommendations, the council helps project the most dynamic and professional social media image for Georgia Tech.
Utilize the tools that follow to effectively manage Georgia Tech social media accounts:
Georgia Tech Social Media Guide
For best practices and engagement strategies that ensure the best experience for our audiences, review and follow the Georgia Tech Social Media Guide(Georgia Tech login required).
Social Media Account Request Form
Interested in creating a new social media account? Complete this form to request approval for a new social media account representing your department, unit, or area at Georgia Tech: Social Media Account Request Form.
Social Media Accounts Audit
To request an internal audit of your department’s social media accounts, send details about your accounts to the Georgia Tech Social Media Council by completing the Georgia Tech Social Media Accounts Audit Form.
Guidance for Closing Social Media Accounts
Looking to deactivate a social media account? Our comprehensive guide outlines the necessary steps to close your Facebook, Instagram, LinkedIn, or X/Twitter account effectively. Download Closing Georgia Tech Social Media Accounts(Georgia Tech login required).
If you cannot access the account email address or mobile phone number of the account that you wish to close, try using the links below for assistance:
Click below for a list of Georgia Tech Social Media Council representatives.
Council Members
| Unit | Representative |
| Institute Communications | Brice Zimmerman, Director of Social Media |
| Institute Communications | Evan Atkinson, Assistant Director of Social Media |
| Admission | Becky Tankersley, Director of Enrollment Marketing and Communication |
| College of Design | Melissa Alonso, Assistant Director of Communications |
| College of Computing | Joshua Preston, Communications Manager |
| College of Engineering | Jason Maderer, Director of Communications |
| College of Sciences | Lindsay Vidal, Assistant Director of Communications |
| Georgia Tech Alumni Association | Calista Flores, Social Media Manager |
| Georgia Tech Athletics | Eldon Lindsay, Assistant Director of Creative & Digital Strategy |
| Georgia Tech Research | Tess Malone, Senior Research Writer/Editor |
| Ivan Allen College of Liberal Arts | Megan McRainey, Director of Communications |
| Scheller College of Business | Brittany McCormick, Assistant Director of Marketing and Communications |
| Student Engagement and Well-Being (SEWB) | Claire Pittman, Social Media Specialist |
Our Social Media Presence
When representing Georgia Tech in the social media space, we follow Georgia Tech's social media brand guidelines to ensure a consistent, unified voice for the Institute. Below is an example of our work on X. (Log in to see recent posts.)