Content strategy is all about making sure that your content aligns with both your business goals and your audiences’ needs.
Below are some resources to help communicators create meaningful, cohesive, engaging, and sustainable content that attracts our target audiences.
Get to know your target audiences
Audience Personas
Understand each audience better in order to tailor content to their specific needs, behaviors, and concerns.
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Create meaningful and engaging content
Content Maps
Use this information to create highly targeted content, maximize the impact, and increase the rate of response.
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Make sure your audiences can find your content
Plan Your Site Structure
A well thought-out site structure defines how the information is organized and is the foundation of your website's success.