Prospective Partner Content Map

What information will be most useful to a prospective industry partner at each stage of their buyer's journey? Here are some ideas to get you started:

Awareness Stage

Information that is educational, honest, valuable, not overly promotional, and findable.


  • Corporate innovation centers around Georgia. [LIST]
  • Curated list of news articles about Atlanta's growth and outlook for the future. [LIST]
  • Corporate headquarters, innovation centers, startups, and labs in the Midtown innovation district. [INFOGRAPHIC]
  • Quotes from business leaders. [PULL QUOTE/GRAPHICS]

Consideration Stage

Information that is more specific but not overly promotional information about programs and opportunities.


  • Innovation Ecosystem explainer. [VIDEO]
  • Techlanta explainer. [VIDEO]
  • Georgia Tech Innovation Centers. [WEBPAGE/LIST]
  • Corporate partner testimonials. [QUOTES/VIDEO CLIPS]
  • Corporate partner success stories. [SHORT FORM/LONG FORM]

Decision Stage

Information that is more personal and helpful. Validate their decision and help them successfully engage.


  • Road map to a Successful Partnership. [e-BOOK]
  • Working with the Georgia Tech Manufacturing Institute. [TIP SHEET]
  • Curated list of cybersecurity research. [WHITE PAPERS]
  • Strengthening Georgia's Manufacturing. [INFOGRAPHIC]

Sources: Research Horizons Future Directions Study 2014; Georgia Tech Reputational Study 2012.


Prospective Partner

Learn more about this business leader's background, demographics, interests, and needs:

Prospective Graduate Persona  |   Prospective Graduate Buyer's Journey