What information will be most useful to a prospective graduate student at each stage of their buyer's journey? Here are some ideas to get you started:
Awareness
Educational, honest, valuable, not overly promotional, and findable.
- Rankings lists.
- Faculty profiles.
- Profiles of researchers who are making positive, real-world changes.
- Notable alumni testimonials, success stories, and quotes.
- Stories about Atlanta's growth, links to news articles about Atlanta, job market reports, and job listings.
- Discipline-focused webpages with related majors, student and faculty profiles, news, and rankings.
- Webpages and stories about student support programs.
- Job listings, alumni company profiles, innovation center opportunities, and career road maps.
- Clear and engaging information about research opportunities.
Consideration
More specific but not overly promotional information about programs and opportunities.
- Discipline-focused webpages with related majors, student and faculty profiles, news, and rankings.
- Webpages and stories about student support programs.
- Job listings, alumni company profiles, innovation center opportunities, and career road maps.
- Clear and engaging information about research opportunities.
Decision
Personal and helpful. Validate their decision and help them successfully engage.
- Timelines and checklists.
- FAQs.
- Success stories, highlights of major Institute happenings.
- Funding resources.
Sources: Georgia Tech Graduate Student Experience Survey 2016; undergraduate content survey October 2016, Armchair Media 2016
Prospective Graduate
Learn more about this student's background, demographics, interests, and needs:
Prospective Graduate Persona | Prospective Graduate Buyer's Journey