What information will be most useful to a prospective undergraduate student at each stage of their buyer's journey? Here are some ideas to get you started:
Educational, honest, valuable, not overly promotional, and findable.
- Rankings lists.
- Profiles of students and researchers who are making positive, real-world changes.
- Mentions of Tech's status as a public institution.
- Financial aid and scholarship information and guides.
- Notable alumni testimonials, success stories, and quotes.
- Stories about Atlanta's growth, links to news articles about Atlanta, job market reports, and job listings.
- Stories about Tech Square, Georgia Tech student and startup success stories, and infographics about Midtown's innovation district.
More specific but not overly promotional information about programs and opportunities.
- Discipline-focused webpages with related majors, student and faculty profiles, news, and rankings.
- Profiles of students, stories about students, student-created videos, or other content pulled from social media.
- Testimonials and quotes from students about Tech's open and welcoming environment.
- Webpages and stories about student support programs.
- Job listings, alumni company profiles, innovation center opportunities, and career road maps.
- Clear and engaging information about research, academic, co-curricular, and study abroad opportunities.
Personal and helpful. Validate their decision and help them successfully engage.
- Admission blogs.
- Student advice and stories of success.
- Charts of deadlines.
- Success stories, highlights of major Institute happenings.
- Resources related to financial aid and scholarships.
- Tip sheets.
- Timelines and checklists.
Sources: Georgia Tech prospective undergraduate students and parents survey 2016, mStoner2016, undergraduate content survey October2016, ArmchairMedia2016.