The Georgia Tech community operates much like a small town within the larger metro Atlanta area. As in any city, the news aims to serve a wide range of people with varied interests and levels of participation in campus life.
On the whole, campus news should be timely, accurate, relevant, and interesting to a large proportion of the Georgia Tech community.
What Are We Looking for in Campus News Stories?
- Timely: The subject is a recent event, upcoming event, or breaking news or issue.
- Accurate: Information is taken from reliable campus sources, cross referenced, copyedited, and fact checked.
- Relevant: The information is relatable or tied to people’s lives within the Tech community. Or, it localizes a national issue or topic.
- Interesting: People will enjoy reading about the subject and it could, in some way, foster a closer connection with the Georgia Tech community.
- Strategic: The information aligns with Georgia Tech's strategic plan and goals.
How Do We Find News?
- Meetings with campus communicators, administrators, faculty, and students.
- Social media.
- Campus listservs and other communications channels.
- External media.
- Community submissions (email to editor@comm.gatech.edu or dailydigest@mail.gatech.edu).
Content Types
- News articles: Covering campus events, initiatives, policies, and announcements.
- Feature stories: Profiling students, faculty, staff, and alumni achievements, research, and experiences.
- Photo features: Highlighting the people of Georgia Tech and scenes of campus life.
- Multimedia Content: Video and audio elements to enhance storytelling and engagement and reach audiences where they are.
- Instructive content: Practical tips on topics such as academic success, mental health, and campus life.
Determining Whether to Cover a Story
- How does the story connect to an area of emphasis or strategic goal?
- Who would be interested in knowing this information, or who does this affect?
- What is the value in sharing this with the rest of campus?
- Does sharing this story serve me, or others?
- Is now the time to write about or share this news? If you can only tell the story once, is there a better time to do it?
Elements of a Campus News Story
- Firsthand interviews with students, faculty, or staff members
- Supporting facts or data
- Background context and links to related content
- Accompanying media, such as photo or video
- Direction for more information (a website or other point of contact)
Where Does Campus News Get Distributed?
- Georgia Tech News Center
- Daily Digest
- The Whistle
- Other campus communication channels (print and online)
- Social media
Related Links
Editorial Guidelines
- Stories should be written in a clear, engaging, and accessible style that minimizes jargon and buzz words.
- Stories can range anywhere from 300 to 1,200 words.
- Articles must include at least one visual asset (photo, infographic, illustration, video, audio, etc.).
- Each photo or illustration should have a one-sentence caption, plus a photo credit, if possible.
- Authors are responsible for verifying all facts, including dates, as well as the correct spelling of names of people and organizations.
- Please refer to and use our Editorial Guide.
- Gatech.edu requires all authors to transfer exclusive copyright, including the right to electronic distribution, to the Georgia Institute of Technology.