The Georgia Tech community operates much like a small town within the larger city of Atlanta. As in any city, the news aims to serve a wide range of people with varied interests and levels of participation in campus life.
On the whole, campus news should be timely, accurate, relevant, and interesting to a large population of the Georgia Tech community.
What are we looking for in campus news stories?
Timely: The subject is a recent event, upcoming event, or current issue or news.
Accurate: Information is taken from reliable campus sources, cross-referenced, copy edited, and fact-checked.
Relevant: The topic or information is relatable or necessary for people to conduct life as a member of the Tech community. Or, it localizes a national issue.
Interesting: People will enjoy reading about the subject and it could, in some way, enhance their Georgia Tech experience.
Strategic: The information aligns with Georgia Tech's strategic plan and goals.
Areas of Emphasis
Campus communication covers a broad spectrum of information. It will emphasize those stories that support the Institute's Strategic Plan or one of several key areas:
Diversity
Safety
Sustainability
Teaching and learning
Campus leadership
Sphere of influence
Life at Tech
Working at/for Tech
How Do We Find News?
Face-to-face meetings with campus communicators, administrators, faculty and students
Social media
Campus listservs and other communications
External media
Determining Whether to Cover a Story
How does the story connect to an area of emphasis or strategic goal?
Who would be interested in knowing this information, or who does this affect?
What is the value in sharing this with the rest of campus?
Does sharing this story serve me, or others?
Is now the time to write about or share this news? If you can only tell the story once, is there a better time to do it?
Elements of a Campus News Story
First-hand interview(s) with a student, faculty or staff member
Supporting facts or data
Background context (and links to related content)
Accompanying media (such as photo or video)
Direction for more information (ideally, a website or other point of contact)
