This hub shares research insights and content strategy resources to help Georgia Tech communicators create clear, user-centered websites. Use these tools and examples to plan, write, and structure content that supports real user needs.
Plan and Research
Effective websites start with understanding real users. These resources share what we’ve learned from research and testing, and help teams plan content around user needs instead of assumptions.
- Audience Personas
Understand each audience better in order to tailor content to their specific needs, behaviors, and concerns. - Audience Needs Chart
See what types of questions each audience has (pdf download). - Buyers' Journeys
Learn how each audience find answers. - Research Insights
Coming soon!
Write and Structure
Clear, accessible content is the foundation of good UX. These guides help you plan, write, and organize information so users can find what they need quickly and confidently.
- Content Maps
Use this information to create highly targeted content, maximize the impact, and increase the rate of response. - Writing for the Web Guide
Follow these guidelines when writing copy for website audiences. - Plan Your Site Structure
A well thought-out site structure defines how the information is organized and is the foundation of your website's success.
Design and Implementation
Design choices shape how users understand and trust your site. These resources explain how to use Georgia Tech’s design system and patterns consistently and responsibly.
Coming soon!
Govern and Learn
UX work doesn’t end at launch. Governance and training support quality, consistency, and long-term sustainability across Georgia Tech websites.
Coming soon!