Do you have a new feature request, a complex UX question or other big project coming up? Consider a design sprint. A design sprint answers business questions through a multi-day process involving design, prototyping and testing. It is a fast and fun way to brainstorm an idea and get feedback on that idea to optimize your website. This presentation will explain the design sprint process and share how the Wisconsin School of Business used a design sprint to optimize how users compare business graduate degrees. You will leave with the knowledge and inspiration to implement your own design sprint.