Social media cutdowns refer to the process of trimming existing videos for use on social media platforms. When possible, plan for cutdowns during pre-production planning and filming.
The aspect ration, resolution, and font recommendations that follow adhere to Georgia Tech's social media brand standards.
Stories and Reels:
| Setting | Recommended Specification |
| Aspect Ratio | 9:16 |
| Resolution | 1080 x 1920 pixels |
| Fonts | Pre-approved Georgia Tech fonts for consistent branding (e.g., Roboto, Montserrat). For Instagram Stories and Reels built using platform editing tools, consider using simple, bold fonts for legibility, such as sans serif styles that match Instagram’s native fonts or use Instagram's native fonts. |
Instagram Feed Posts:
| Setting | Recommended Specification |
| Aspect Ratio | Square 1:1 or Vertical 4:5 |
| Resolution | 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Vertical) |
| Fonts* | Stick with Georgia Tech’s branding fonts, using bold styles for headlines and lighter weights for subtext. |
*We do not recommend using fonts and lettering in feed post images.
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Feed Posts:
| Setting | Recommended Specification |
| Aspect Ratio | Square 1:1, Vertical 4:5, or Horizontal 16:9 |
| Resolution | 1080 x 1080 pixels (Square), 1200 x 1500 (Vertical), or 1280 x 720 pixels (Horizontal) |
| Fonts | Use Georgia Tech-approved fonts, ensuring high readability at small sizes. Avoid overly decorative fonts, as Facebook users often scroll quickly. |
Facebook Stories:
| Setting | Recommended Specification |
| Aspect Ratio | 9:16 |
| Resolution | 1080 x 1920 pixels |
| Fonts | Use bold, simple fonts for clarity, similar to Instagram Stories. |
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X (formerly Twitter)
| Setting | Recommended Specification |
| Aspect Ratio | Square 1:1, Vertical 1:3, or Horizontal 16:9 |
| Resolution | 1200 x 1200 pixels (Square), 1200 x 3600 (Vertical), or 1280 x 720 pixels (Horizontal) |
| Fonts | Stick with Georgia Tech-approved fonts, ensuring they are clear at smaller sizes, as tweets often contain brief clips. |
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YouTube
| Setting | Recommended Specification |
| Aspect Ratio | Horizontal 16:9 |
| Resolution | 1920 x 1080 pixels (Full HD) |
| Fonts | Stick with Georgia Tech’s branding fonts, ensuring readability on large screens (desktop) and small screens (mobile). Use bold headers for impact. |
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| Setting | Recommended Specification |
| Aspect Ratio | Horizontal 16:9 or Vertical 4:5 |
| Resolution | 1280 x 720 pixels (Horizontal) or 1080 x 1350 pixels (Vertical). |
| Fonts | Use clean, professional fonts that align with LinkedIn’s business-focused audience (e.g., Helvetica Neue, Georgia Tech-approved fonts). |