Video Post-Production Guide: Social Media Cutdowns

Social media cutdowns refer to the process of trimming existing videos for use on social media platforms. When possible, plan for cutdowns during pre-production planning and filming.

The aspect ration, resolution, and font recommendations that follow adhere to Georgia Tech's social media brand standards.

Instagram


Stories and Reels:

SettingRecommended Specification
Aspect Ratio9:16
Resolution1080 x 1920 pixels
FontsPre-approved Georgia Tech fonts for consistent branding (e.g., Roboto, Montserrat). For Instagram Stories and Reels built using platform editing tools, consider using simple, bold fonts for legibility, such as sans serif styles that match Instagram’s native fonts or use Instagram's native fonts.

 

Instagram Feed Posts:

SettingRecommended Specification
Aspect RatioSquare 1:1 or Vertical 4:5
Resolution1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Vertical)
Fonts*Stick with Georgia Tech’s branding fonts, using bold styles for headlines and lighter weights for subtext.

*We do not recommend using fonts and lettering in feed post images.

Blank Space (small)
(text and background only visible when logged in)

Facebook


Feed Posts:

SettingRecommended Specification
Aspect RatioSquare 1:1, Vertical 4:5, or Horizontal 16:9
Resolution1080 x 1080 pixels (Square), 1200 x 1500 (Vertical), or 1280 x 720 pixels (Horizontal)
FontsUse Georgia Tech-approved fonts, ensuring high readability at small sizes. Avoid overly decorative fonts, as Facebook users often scroll quickly.

 

Facebook Stories:

SettingRecommended Specification
Aspect Ratio9:16
Resolution1080 x 1920 pixels
FontsUse bold, simple fonts for clarity, similar to Instagram Stories.
Blank Space (small)
(text and background only visible when logged in)

X (formerly Twitter)


SettingRecommended Specification
Aspect RatioSquare 1:1, Vertical 1:3, or Horizontal 16:9
Resolution1200 x 1200 pixels (Square), 1200 x 3600 (Vertical), or 1280 x 720 pixels (Horizontal)
FontsStick with Georgia Tech-approved fonts, ensuring they are clear at smaller sizes, as tweets often contain brief clips.
Blank Space (small)
(text and background only visible when logged in)

YouTube


SettingRecommended Specification
Aspect RatioHorizontal 16:9
Resolution1920 x 1080 pixels (Full HD)
FontsStick with Georgia Tech’s branding fonts, ensuring readability on large screens (desktop) and small screens (mobile). Use bold headers for impact.
Blank Space (small)
(text and background only visible when logged in)

LinkedIn


SettingRecommended Specification
Aspect RatioHorizontal 16:9 or Vertical 4:5
Resolution1280 x 720 pixels (Horizontal) or 1080 x 1350 pixels (Vertical).
FontsUse clean, professional fonts that align with LinkedIn’s business-focused audience (e.g., Helvetica Neue, Georgia Tech-approved fonts).