Content Strategy

Create meaningful, cohesive, engaging, and sustainable content that attracts our target audiences.

  • Georgia Tech Brand and Visual Identity Guide
    Institute standards and guidelines to communicate with consistency, quality, and integrity.
  • Audience Personas
    Understand our audiences better in order to tailor content to their specific needs, behaviors, and concerns.
  • Buyer's Journeys
    Learn what questions our audiences have as well as how they find the answers.
  • Content Maps
    Use this information to create highly targeted content, maximize the impact, and increase the rate of response.
  • Brand Messaging
    Direct and manage Georgia Tech's reputation while increasing awareness and understanding of our work. 
  • Writing for the Web Guide
    The Do’s and Don’ts of writing copy for website audiences.
  • Search Engine Optimization at Georgia Tech
    A resource for campus communicators getting started in SEO. The website is filled with tons of useful information including guides, checklists, tools, and industry resources.

Content Strategy for Website Migrations

Develop a strategic framework to guide your website update or migration project.