Buyer's Journeys

In addition to knowing our personas' goals, we also need to understand their buying cycle.

In other words: What questions do they have, and how are they finding the answers on their way to accomplishing their goals?

Undergrad Student

Graduate Student

Industry Partner

Mapping Content to the Buying Cycle

Use these content maps to find out what information and content types meet the needs of each persona at the awareness, consideration, and decision stages.