A consistent visual representation across all communication platforms provides clarity, recognition, and a seamless visual experience for any interaction with Georgia Tech.
The logo and visual elements help to define Georgia Tech and distinguish it from other universities.
The primary logo includes the Georgia Tech wordmark and a graphic icon of the Kessler Campanile, a spiraling sculpture that represents the past, present, and future of the Institute.
The primary logo is also paired with the trademark for the Institute's official tagline, Creating the Next®.
Horizontal and stacked wordmarks represent the Creating the Next® tagline in graphic form.
- The registered trademark (®) symbol must appear with the wordmark.
- The wordmark should not be attached to another graphic element.
- The Logo-Tagline Lockup may be used to represent both the brand and the message in an approved graphic form.
Legacy Logo (Georgia Institute of Technology)
The legacy logo with full name of the Institute is reserved for special applications such as business cards, stationery, and Institute signage.
- Because of issues with general readability and online accessibility, use of this mark is not recommended for marketing communications or websites.
- The Georgia Institute of Technology legacy logo is still appropriate for print letterhead and business cards.
Combined Logos for campus departments and units
Research indicates that the Georgia Tech brand is our most recognizable and powerful asset. When units directly align with the Georgia Tech brand, the associated prestige is transferred to those units. Academic, business, or research units may be identified by combining the name with the Georgia Tech primary logo.
- The campus unit is identified to the right of the Campanile symbol.
- A descriptor line below the unit name is optional
Two- and Three-Line Logos
Combination logos for long or complex unit names can be output in two- or three-line versions. In a three-line version, the top of the unit name should align with the top of the Campanile symbol.
Outline versions of combination logos are retired and are no longer supported.
Acronyms and Initialisms
Logos based in acronyms or initialisms are no longer supplied, created, or endorsed. Combination marks are output with the complete name of the campus unit.
Custom (Secondary) Logos for campus departments and units
Custom or Secondary logos are strictly prohibited per Institute policy. Existing graphics, symbols, or icons unique to individual units within Georgia Tech may not be used as dominant, freestanding components resembling a logo. Other visual elements may be used as secondary elements. They must be subordinate to the Georgia Tech logo.
Individual units, programs, or initiatives that have created their own logos, or had individual marks created for them by third parties or students, may not use such marks to represent their unit or Georgia Tech.
Acceptable Logo Colors
Most applications of Georgia Tech logos are now single-color variants that may be applied in the following combinations:
Tech Gold on White
Black on White
Blue on White
White on Tech Gold
White on Black
White on Blue
Gray Matter on White
Note: Buzz Gold is a secondary brand color as of July 2018. Tech Gold logo versions are preferred for all applications. Black + Tech Gold is also acceptable, but single-color variants are preferred.
Black + Tech Gold on White
Separate the Georgia Tech logo from other page elements (other than body copy) equal to the width or the height of the logo used.
- Minimum height for the Georgia Tech primary logo is 3/16".
- Minimum width for a combination logo is 2 inches. If a unit combination logo cannot meet minimum size in the printable area, use the primary logo and identify the unit in text.
- The Campanile symbol within the logo should be no smaller than 30 pixels (px) and maintain a proportional width and height.
- A Georgia Tech logo should always appear on the front of any unit marketing material, providing clear space around the logo to ensure readability, and ensuring that the logo is not smaller than the minimum size allowed.
- Logos should be placed only with sufficient contrast, and/or on fields of primary or secondary Institute brand colors. Most print applications call for a White logo on a Tech Gold color field, to maintain consistency.
- The 2018 website header and footer includes the primary Georgia Tech logo and identifies the department or unit in stylized text.
- Unit combination logos should not be inserted in place of the text identifier.
Digital Channels (Social Media, Podcasts, Video Platforms etc.):
Multiple Unit Logos
The use of multiple Georgia Tech logos is not allowed. When several Georgia Tech entities co-sponsor an event or program, multiple Georgia Tech combination logos should not be used. Instead, one Georgia Tech logo should be used and the participating sponsors should be listed below the logo.
What Not To Do
Georgia Tech logos should never be modified, nor should logos appear in non-school color combinations.
- Do not simulate logos in type.
- Do not modify the elements.
- Do not skew the logo.
- Do not recolor the elements.
- Do not reposition or fill the Campanile symbol.
- Do not juxtapose the trademark with logos for partner organizations, including other universities' marks.
The seal is the most formal of the Institute's marks and is reserved for use by the offices listed below.
Approved for general use:
- The Office of the President.
- Programs directly sponsored by the Office of the President.
- The Office of Government and Community Relations.
Approved for use on business cards and stationery only:
- Executives whose offices are located in the Carnegie building.
No other Georgia Tech units are permitted to use the seal.
Preferred presentation for the seal is multicolored, using Tech Gold, blue, and white.
Athletics and Spirit Marks
Georgia Tech's athletics identity elements - or Spirit Marks - include the interlocking GT, our mascot - Buzz®, the Ramblin' Wreck, and the Georgia Tech Athletics wordmark.
- Athletics and Spirit Marks are licensed trademarks that require prior approval before use from the Licensing office.
- Spirit Marks should never appear with or replace the Georgia Tech logo.
- Spirit Marks may be used to promote sports and recreational activities on campus, and encourage Georgia Tech pride or school spirit.
May use Spirit Marks:
- Georgia Tech Athletics Association, its entities, and partners.
- Internal promotions targeting current students.
- External communications or promotions targeting potential undergraduate students.
- Student organizations chartered by the Student Government Association (SGA).
May not use Spirit Marks:
- Academic applications (reports, presentations, etc.).
- Institute websites (including colleges, schools, centers, and labs).
- Signs and wayfinding applications.
- In conjunction with other trademarks.
- As a unit's primary identifier.
- As a substitute for the Georgia Tech logo.
- When used without prior written permission from Georgia Tech Institute Communications.
Georgia Tech departments, student organizations, and alumni clubs creating communications pieces or ordering merchandise bearing a registered Georgia Tech logo or wordmark must submit a request form to Georgia Tech Licensing & Trademarks for approval prior to use.
Names and marks identified with Georgia Tech are registered with ownership by the Board of Regents, with management of the program assigned to the Georgia Tech Foundation. The Georgia Tech Foundation grants day-to-day management of the licensing program to Institute Communications.
- CREATING THE NEXT®
- GEORGE P. BURDELL®
- GEORGIA INSTITUTE OF TECHNOLOGY®
- GEORGIA TECH®
- GEORGIA TECH ALUMNI ASSOCIATION®
- RAMBLIN' WRECK®
- THE TECHNIQUE®
- YELLOW JACKETS®
Registered with the State of Georgia
Protected under Common Law
- BOBBY DODD STADIUM™
Chevron Design Element
The Georgia Tech chevrons are a dynamic element that visually links Georgia Tech’s communications and expresses our expansive thinking and transformative ideas. The chevron is based on the interior angle of a hexagon, a reference to the geometric shapes in a yellow jacket's nest.
Chevrons may be added to print communications and digital designs to add interest and direct the reader.
Chevrons should always match this angle.
Ideally, chevrons should not be placed up against one another unless they are different widths.
When using several chevrons with different widths, their widths should each be multiples of the most narrow chevron.
The Chevrons are included in the "One Georgia Tech" print template, which can be downloaded from the Downloads and Templates page.
Chevron placement is precise; if a chevron must be moved (to help photo or text visibility), movement must be horizontal along the midline.