Editorial Standards

Georgia Tech's editorial standards are the rules regarding the mechanics of written communication. Application of these standards helps our large and diverse campus community present our brand in a consistent way.

On request, Institute Communications reviews written communications for consistency and preferred style relating to issues such as capitalization, punctuation, and proper word usage. We do not intend to alter the author’s manner of expression.

Editorial Style Guide

The Institute Editorial Style Guide addresses some of the most frequently encountered style issues — most typically regarding capitalization, punctuation, and proper word usage — and provides guidance for instances when many possibilities exist. 

The style guide should be used as a reference for all written materials, although some variation in our established policy may be necessary (at the discretion of the author/editor). 

Editorial Style Guide

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Boilerplate Copy

Regardless of what you are communicating or your audience, you will often need to include general information about Georgia Tech. The boilerplate copy is designed to provide you with accurate and relevant information about the Institute that will appeal to a wide variety of audiences. 

This copy should be used verbatim as an addendum to communications materials such as press releases, feature stories, and news articles.

Short and Long Versions

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Key Messages

An important part of communicating our brand is sharing our stories, and each key message is one takeaway we want our audiences to remember. By consistently weaving these key messages into our content, we remind our audiences of our value while differentiating Georgia Tech from other universities. 

Our Key Messages

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Web Writing

Website visitors want to find information easily and quickly, which is why writing for the web is different than for print.

Writing for the Web Guidelines