Since every individual may be at a different stage of the buying cycle, how do we ensure that we have the right content for the right people at the right time? Answer: We provide a range of information that is targeted to each audience and to each stage of their buying cycle.
Use these content maps to find out what information and content types meet the needs of each persona at the awareness, consideration, and decision stages.
Content Strategy
Audience Personas
Audience Personas are fictional, generalized representations of target audiences that help to shed light on their needs, behaviors, and concerns.
Content Strategy
Buyers' Journeys
In addition to knowing our personas' goals, we also need to understand their buying cycle. Learn what questions they have and how they find answers.